Environmental issues generally drive me crazy. I mean the stomach-churning, ire-raising, head pounding impotently against the wall kind of crazy. Why? Because it seems like such a simple and obvious corollary: if the world is dirty, we must clean it whatever the cost.
I’m going to digress for just a moment here (it’s my blog and I can tangent if I want to). Deb did a PSA (public service announcement) recently for Greenpeace that is posted on the internet. It is absurdly funny. Tear-wiping hilarious. And absolutely bang-on message-wise: Corporate Obtuseness and Political Support romance each other to become the “perfect” power couple. It’s so funny that I asked Deb if we could post it here. It’s so persuasive that it reminded me of my own recurring outrage at environmental destruction and my desire to get this off my chest:
I understand that corporate polluters will have to undergo expensive and time-consuming overhauls to clean up their act; I accept that this is a big thing to ask industry to do; I know that jobs could be on the line and I realize that my job isn’t one of them. But if I got cancer and the only way for me to survive would be to change my diet from a processed but relatively cheap diet to a healthier but substantially more expensive (and more time-consuming) one, I would do it. I would also encourage any friend or family member to do the same. It would be obvious: eat poorly, get really sick and die a slow, painful death; eat well while investing time and money into my health and … wait for it … enjoy a long, healthy, and abundant life.
I just don’t see the political and corporate sense in looking at the short term (ie, immediate financial gain, no required change, impressive quarterly returns—and who the hell made “quarterly returns” the be all and end all???) when the long-term reality is so bleak (hey, there won’t be no quarterly returns if there ain’t no world).
So—besides getting frothing mad—what do I do? The basics: we sort our garbage 3-ways (recycle, organic, and garbage), carry reusable bags, choose food with its ecological footprint in mind, invest in industry with a conscience, make points from time to time in public forums. Laugh and laugh at Deb’s satire. And then share it with you!